We have been rocking and rolling lately with some very exciting updates. This fancy new website you are clicking around on? Only like a week old.. But, along with the unveiling of this website last week, we also introduced some tweaks to the Pancheros logo marks. This new blog seemed like a great way to share some thoughts.
Our goals with the website: Fun and Functionality. Visiting a website should be fun. We aimed to make you giggle a few times, maybe even lol. Burritos are serious business, but that doesn't mean we can't have fun while servering you up with burrito goodness. One of the key functions I want to point out is the ability to easily navigate someone to the nearest Pancheros burrito. After all, you don't want to be the one thing standing between a hardcore burrito lover and their Pancheros burrito. With that safety for the public in mind, we devised a Pancheros store locater. Now, whether you are on a smartphone, or a big, bulky computer, you can instantly geo-locate your position and see the Pancheros closest to you. Geo-location not your thing? No problem, search by city, state or zip to plot your nearest Pancheros. Go ahead, give it a try!
Think evolution, not revolution. We are a twenty year old company with some seriously great roots. We wouldn't want to run away from that even if we could. Visually, though, we found this to be a good time to visit a few details. The Pancheros script was updated to a thicker typeface, but still retained that unique, handwritten quality. The emblem that sits above the Pancheros script is a bold tribute to the one and only Bob the Tool. Oh, Bob, a burrito is not a burrito without your delicate touch. We have built a new standard for burritos using this little guy, and he needed some recognition.
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